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Apr 20, 2024
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SOC 189S PO - Consumer Society and CultureWhen Offered: Offered alternate years; next offered fall 2021.
Instructor(s): G. Yeritsian
This course draws upon insights from economic sociology, cultural studies, and marketing studies to explore consumer behavior and the social dynamics of consumption. Topics will include the historical origins of consumer society; the meaning of brands; the relationships between consumers and firms; the role of consumption in identity formation; and the connection between consumer culture and media. Students will be encouraged to use course material to think reflexively about their own positions within consumer society. Letter grade only.
Satisfies the following General Education Requirement(s), subject to conditions explained in the Degree Requirements section of this Catalog:
Area 2
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